Up to 10 per month
Obituaries
Drafted in your firm's voice from your intake and a short voice memo. Every draft reviewed by you before a family sees it.
§ The catalog
What we write for you.
Organized by the week, because that is how your week actually goes.
§ Each week
The writing that makes the difference, week after week.
Weekly batch
Google review replies
Every review, public or difficult, answered in the director's voice. You approve; we publish on your schedule.
3 per case
Aftercare notes
Condolence notes at case close, 30 days, and 90 days — the notes you keep meaning to write.
One per month
Monthly newsletter
Your community, your cases, your voice. Distribution-ready by the first Tuesday of every month.
Ongoing cadence
Pre-need campaigns
Letters, emails, and landing-page copy that keep the pre-need pipeline from going quiet.
Representative sample. No real family or decedent is depicted.
Obituary
Margaret Louise Ashford was born on a Tuesday in June 1929 in Beaumont, Texas, the second daughter of Emmett and Clara Ashford. She was, by every account that reached us, a woman who could quiet a room without raising her voice and fill one without saying a word.
She taught Sunday school at First Baptist for forty-one years. She made a lemon icebox pie that people still describe in the present tense. She called her children every Sunday morning and kept the calls short because she believed long calls were for bad news.
Margaret is survived by her three children, seven grandchildren, and two great-grandchildren, all of whom learned from her that punctuality is a form of love. She is preceded in death by her husband of fifty-three years, Harold, who she will have found by now.
Services will be held at the convenience of the family. In lieu of flowers, donations may be made to the women's ministry at First Baptist Church.
Representative sample. No real family or decedent is depicted.
Google review reply
Thank you for sharing this with us. We are sorry the experience of that week fell short of what you and your family deserved, and we are grateful you took the time to say so directly.
What you described — the delay in returning your call — is something we have since addressed, and your feedback was part of the reason we looked at it more closely. If you would be willing to speak with us, we would welcome the conversation.
Representative sample. No real family or decedent is depicted.
Aftercare note · Six-month mark
Six months ago, your family trusted us to care for your mother. We have been thinking about you since.
The first months after a loss are often the loudest — arrangements, decisions, the logistics of a life that has changed. The months that follow can be quieter in ways that are harder to name.
If there is anything we can do — a question you didn't get to ask, a detail about the service you'd like, or simply a conversation — we are here. You do not need a reason.
With care, [Director signature]
§ Each year
The writing that keeps a community connected.
Anniversary outreach
Letters and notes sent at one year, and annually thereafter, to families who have lost someone in your care. These are among the most returned pieces of mail in the category — directors keep them on desks for weeks.
Referral-partner nurture
Quarterly letters to hospice staff, elder-care attorneys, clergy, and other partners in your referral network. Written to maintain relationships, not to solicit — the distinction that determines whether they are read.
Community content
One piece per quarter: a column for a local newspaper, a letter to a civic organization, a note to a congregation. Parlor Press homes stay present in the community between cases.
Memorial event writing
Annual memorial service programs, remarks, and family correspondence for your holiday remembrance events. Every piece reviewed and approved before it reaches a family.
§ On commission
Larger projects, priced individually.
These projects fall outside the monthly retainer. Each is quoted individually based on scope.
Biographical memoir book $2,800–$4,500 · per book
Memorial video script $75–$100 · per case
Grief program curriculum $300 · per month
Local SEO content engine $500–$800 · per month
Website rebuild $8,000–$15,000 · one-time
Annual memorial event writing $3,500 · per event
§ A careful boundary
Parlor Press is not software. We do not replace your case management system. We do not touch your website unless you commission a rebuild. We do not speak to families on your behalf. We write — carefully, in your voice, for your review.
§ Ready when you are
The writing your week keeps postponing, handled.
Book a discovery call. Thirty minutes. We will tell you plainly whether we are a fit.