Up to 10 per month
Obituaries
Drafted in your firm's voice from your intake and a short voice memo. Every draft reviewed by you before a family sees it.
§ A writing service for independent funeral homes
The writing you mean to do, already done, in your voice.
Obituaries, aftercare notes, reviews, newsletters, pre-need — written by people who have spent their lives with sentences, and delivered to you each week, ready to send.
§ What arrives each week
Five things you want to be doing. Five things you haven't.
Weekly batch
Google review replies
Every review, public or difficult, answered in the director's voice. You approve; we publish on your schedule.
3 per case
Aftercare notes
Condolence notes at case close, 30 days, and 90 days — the notes you keep meaning to write.
One per month
Monthly newsletter
Your community, your cases, your voice. Distribution-ready by the first Tuesday of every month.
Ongoing cadence
Pre-need campaigns
Letters, emails, and landing-page copy that keep the pre-need pipeline from going quiet.
The writing any independent funeral home means to do — already done, in the owner's voice, delivered each week. That is the entire promise.
§ How it works
A careful process that learns your voice.
Intake
A 45-minute conversation captures how your firm talks, who your community is, and what you would never say. A voice-style guide is built and you approve it before any family sees a word.
Drafts
Each deliverable arrives in your inbox before it goes to a family. Edit freely. Every edit teaches the voice.
Rhythm
Every week thereafter: the writing you mean to do, already done. Tuesdays for obituaries. Wednesdays for reviews. Fridays for aftercare. The first Tuesday of the month for the newsletter.
~113 cases a year
1.5 to 2 hours per obituary
3 to 5 family edits each
1 of 12 newsletters sent
The math that sent us here.
Source: NFDA Member General Price List Study; Parlor Press intake averages.
§ Three ways to start
One writer, one month.
Starter
$1,997 per month
For the home that wants the weekly writing handled.
- Up to 10 obituaries per month
- Weekly Google review replies
- Aftercare notes, three per case
- Monthly community newsletter
Most Chosen
Growth
$2,997 per month
Everything in Starter, plus the retention and growth work.
- Everything in Starter
- Anniversary and remembrance outreach
- Referral-partner nurture program
- Pre-need marketing cadence
Full Operator
$4,997 per month
The full portfolio, with priority response.
- Everything in Growth
- Unlimited obituaries
- Memorial video scripts as needed
- Quarterly strategy session
- Priority response within one business day
§ About
Parlor Press is a writing service for the independent funeral homes that still operate, in the best sense, as private practices.
Parlor Press is a writing service for the independent funeral homes that still operate, in the best sense, as private practices. The obituaries the owner would write himself if the week had three more days. The aftercare note the family has been meaning to send since August. The newsletter that would have gone out in March.
The work is quiet and repetitive and important, and for most homes it is the first thing to fall off the week. We do it on retainer. The writing arrives in the owner's inbox; the owner reviews; we send, or they send. Nothing about a family's experience changes except that the note actually reaches them, and it sounds like the home they chose.
We are small on purpose — one firm per market, a careful roster of writers, every deliverable reviewed before it leaves. If it sounds like us, it is not by accident.
We write for independent homes only — never two in the same market. Every deliverable reviewed by you before it reaches a family. That is the entire arrangement.
§ A few of the real questions
Do you write in our voice?
Yes. The intake captures how your firm talks — specific phrases you use, phrases you'd never use, and the names and rhythms of your community. The voice-style guide we build from that session governs every draft that follows.
What if a family needs changes?
Every deliverable comes to you first. You review; you approve; then it goes to a family, or to you to send. Families never see our work before you do.
Do we sign a long contract?
Engagements are month-to-month. You may cancel with 30 days' notice, for any reason. There is no annual lock-in.
§ Ready when you are
Start with one conversation. Thirty minutes. No slides.
Book a thirty-minute discovery call. We will tell you plainly whether we are a fit.
(XXX) XXX-XXXX