Starter
$1,997 per month
For the home that wants the weekly writing handled.
- Up to 10 obituaries per month
- Weekly Google review replies
- Aftercare notes, three per case
- Monthly community newsletter
§ Month-to-month
One writer, one month. Three ways to start.
Engagements are month-to-month. Change tiers anytime. No annual lock-in.
Most Chosen
Growth
$2,997 per month
Everything in Starter, plus the retention and growth work.
- Everything in Starter
- Anniversary and remembrance outreach
- Referral-partner nurture program
- Pre-need marketing cadence
Full Operator
$4,997 per month
The full portfolio, with priority response.
- Everything in Growth
- Unlimited obituaries
- Memorial video scripts as needed
- Quarterly strategy session
- Priority response within one business day
§ Also on offer
Projects outside the monthly retainer.
Biographical memoir book $2,800–$4,500 · per book
Memorial video script $75–$100 · per case
Grief program curriculum $300 · per month
Local SEO content engine $500–$800 · per month
Website rebuild $8,000–$15,000 · one-time
Annual memorial event writing $3,500 · per event
§ The math
Why the numbers work.
A mid-volume independent home absorbs roughly $13,000 to $17,000 in director hours on obituaries alone each year, before the three to five family rewrites. Starter trades that back and adds the review replies, the aftercare, and the newsletter — for under $24,000 annually. Growth adds the anniversary, pre-need, and referral-partner work that protects next year's revenue. Full Operator is for the home that wants the full portfolio and the fastest response.
The frame that makes the math clear: one additional pre-need contract, one negative Google review answered well enough to retain a family, one aftercare note that generates a sibling's referral six months later. Any of these, individually, covers a month of Starter. Directors who have done the arithmetic rarely go back to doing it themselves.
Source: NFDA Member General Price List Study; BrightLocal Consumer Review Survey 2024; Parlor Press intake averages.
§ Common questions
Before you call.
Do we sign a contract?
Engagements are month-to-month. There is a brief service agreement that confirms the terms — the deliverables, the payment schedule, the IP arrangement — but it runs one month at a time. You may cancel with 30 days' notice.
Can we change tiers?
Yes, at any monthly renewal. Moving from Starter to Growth or Growth to Full Operator takes effect at the start of the following month. The voice-style guide carries over completely — no new intake required.
What about one-off projects?
Commission work — biographical memoir books, memorial video scripts, website rebuilds, event writing — is quoted individually and invoiced separately from the monthly retainer. You can commission a project whether or not you are on a retainer.
§ Ready when you are
Start with one conversation. Thirty minutes. No slides.
Book a discovery call. We will tell you plainly whether we are a fit and which tier makes sense for your case volume.